What do you want to see in the new Final Cut Studio 3?

Apple is on a new rotation with their product releases now that they have purged tradeshows from their calendar with the termination of their presence at Macworld.

With that in mind, its reasonable to think that Final Cut Studio 3 could be released any time between now and NAB. I think it would be silly for them to release it after NAB, but Apple definitely doesn't play by anyone else's rulebook...

So...with that in mind--what do you want to see in the new Final Cut Studio 3?

Please opine gratuitously in the comments below.

tl

Amazing new Panasonic monitor...

Folks,

Check out this awesome new monitor from Panasonic: the BT-LH2550

Panasonic BT-LH2550 25.5 Multi-Format Color LCD Production Monitor with native 1920 x 1200 IPS Panel

Its got a color gamut larger than 709, so its going to be awesome for HD-color work. Plus, native 1920 x 1200 resolution for 1:1 reproduction of detail without scaling.

Here is all the nitty gritty:

* 1920 x 1200 resolution (WUXGA)
* Six color space settings for use in print to digital graphics to HD video: SMPTE, EBU, ITU-R BT.709, Adobe 2.2, Adobe 1.8, D-Cinema
* Wider color space than CRT models with two new color space modes Adobe gamma 1.8, Adobe gamma 2.2 and D-Cinema gamma 2.6
* Wide 178 horizontal and vertical viewing angles
* New split-screen function plays dual live pictures (1 each: SDI, DVI, Component or Video)
* Calibration hardware interface for chroma and luma (with built-in Application Software)
* Built-in waveform monitor and vectorscope functions from SDI (HD/SD) input (representing all picture lines)
* Exceptionally accurate color reproduction and improved contrast and black levels
* Three-dimensional 10-bit 3D LUT offering virtually the same color
* Offers a variety of professional functions including split-screen/freeze frame (live input vs. freeze frame), marker and blue-only, and cross hatch overlay display
* Time code and closed caption capable (closed caption on video input only)
* Embedded audio decoder on board (via Headphone Jack)
* 8 Channel audio level meters
* Cine-gamma Film-Rec compensation function for use with cameras such as the Panasonic AJ-HDC27 VariCam HD Cinema Camera and the new AJ-HPX3700 and
AJ-HPX2700 P2 HD VariCam camcorders
* Inputs/outputs include: DVI-D input and two HD-SDI/SDI Auto switching inputs with switched output, component video (Y/Pb/Pr), RGB, PC RGB, external sync, RS-232C/GPI remote control terminals, speaker and headphone jack
* Five programmable user buttons for easy access to functions
* Desk stand included; compatible with VESA mounts (100mm x 100mm or 200mm)
* Separate 24 Volt AC Adapter supplied; AC cord (5.58 ft.) and 4-pin XLR DC cord (6.56 ft.) included
* One-year warranty (parts & labor)

tl

Silverado Expansion in 2009--WE NEED YOU

A little history about Silverado. We are now in our 7th year of operations. Every year we seem to grow more and more.

However, in 2009 we're going to take the growth to a completely new level. We've defined a massive core market--the professional broadcast and digital cinema industry--and our vendor relationships are second-to-none. We're going to take that momentum and redouble our growth efforts over the next 18 months.

We're going to be expanding our local presence to upwards of 25 different markets across the country. To do that, we'll need a lot of help. We aren't looking for employees, but people who want to run an entire wing of Silverado in their market.

This will take someone who--by profession--is a broadcast or digital cinema pro. You'll not only need experience, but you'll need to be a savvy marketer and be able to effectively network with the media community in your region.

If you are that type of person--and you are looking for a change of pace from production and editorial to trusted advisor--we want to talk to you. It will be your shop and your territory.

Here are the markets we are working towards in our initial roll-out:

New York
Los Angeles
Chicago
Philadelphia
San Francisco-Oakland-San Jose
Dallas-Ft. Worth
Boston-Manchester
Washington DC
Atlanta
Houston
Detroit
Tampa
Phoenix-Prescott
Seattle-Tacoma
Minneapolis-St. Paul
Miami-Ft. Lauderdale
Cleveland-Akron
Denver
Orlando-Daytona Beach
Sacramento-Stockton-Modesto
St. Louis
Pittsburgh
Portland
Baltimore
Indianapolis

If you are interested in joining Silverado not as an employee--but as a partner--please send me a note to torrey@silverado.cc and I'll forward more information your way.

CFAA tonight...

Important advocacy meeting tonight at Capital Film Arts:

Please join local filmmakers and friends or an important meeting of the Capital Film Arts Alliance
ADVOCACY AND INCENTIVES FOR THE FILMMAKING INDUSTRY

Tuesday, January 20th at 7:00 PM
Art Institute of Sacramento

2850 Gateway Oaks Dr.
Sacramento (I-5 to west El Camino)
Free for all

Capital Film Arts Alliance

Got one thing right...the rest wrong...

I got one thing right about Macworld. Steve Jobs was a no-show.

I was pretty sure that if he looked anywhere near the way he did at the last WWDC, the stock would fall 5% just for spite.

So, I think I was right on that count. I was wrong on everything else.

No new displays, Mac Pros, no iPhone anything...

Nada. Zip. Zilch. The announcements were total buzz kill.

I will say this--Phil Schiller did an excellent job at taking the keynote helm. He had very hard shoes to fill and I think he did a fine job.

That said--two software announcements and a laptop speed bump? Ouch...

But then again...I have to take that back, too. Those were my first impressions when I read about the announcements, but when I watched them being demonstrated I was really impressed.

It was appropriate to show the software. The demo of the new iMovie '09 had me saying a few times "gee, I wish that was a feature in Final Cut..."

And iWork.com is great! The kind of collaboration that product will enable is huge--its a fantastic way to share and work on docs.

So, a mixed bag in all. Neat products were released, but nothing over-the-top and it was definitely a let-down to see Apple leave Macworld with a whimper, not a bang.

tl

Business analysis of Steve Jobs latest health info...

Not that I am a callous person in any way, but I don't really pay much attention to other people's health matters unless they are a close friend or family.

My health is private, so yours should be private, too. In the Internet age, there are way too many things for snoops to pry on these days--and your health should be the last of them.

So, its with business in mind that I comment about Steve Jobs current state:

Post on Steve Jobs health from Apple

The letter flat out states Jobs isn't leaving Apple as CEO. Regardless of his weight loss, he probably feels fine.

So, if he feels OK then why did he drop out of Macworld 09? Simple--he probably doesn't look good.

If he has been losing the kind of weight he mentioned, his figure is probably fairly gaunt--so why bother with a repeat of the rampant speculation ala WWDC 2008?

Tons of flacks mentioned that Jobs' cancer looked like it had returned, but Apple attributed his appearance to a "common bug." However, the precedent had been set--if Jobs shows up looking bad, comments will be made. And the stock price may suffer.

Easy solution is to have Phil Schiller take over this year's keynote while Jobs gets his weight back.

But...without Jobs--people simply think Apple doesn't have anything to show. And while that may have been true in the past at a couple of keynotes, it doesn't seem likely for this one. Here are some of the possibilities:

New iMac

New Mac Mini

New LED Display

New 17" MacBook Pro

New Mac Pro

Updates on Snow Leopard

Plus one that Andy Ihnatko is talking about:

Super secret Apple product to be released at Macworld?

So where is Steve Jobs in all the product-release madness? Again, its simple--he's not there and he won't be there.

Times are changing. Apple is not doing trade shows anymore--they see WAY more people in a week at their retail stores than they see at Macworld. Plus, with access to the Internet--even people who can't make it to an Apple Store have access to way more information than anyone could have by making it to a Macworld show.

Jobs can't run Apple forever--this is just part of the separation process for the Apple community. Even if he is there for another 10 years, the community has to accept that it won't be business as usual at Apple going forward. Best to get used to it now.

While Apple is Steve Jobs, and vice versa--it can't always be that way. Part of the mystique that is Apple is the mysteriousness of Mr. Jobs. But while there may have been a time when it was flattering, the cult of personality which has been built up around him can't be a pleasant way to live.

And now this obsession with All Things Steve is so bad that when he gets sick, it affects the stock price?

The board of directors can't allow a company like Apple to externally manipulated by forces outside their control. Apple has to be bigger than one man.

So, MWSF 2009 is Apple taking the leap to show that its more than Steve Jobs. The Keynote? Performed by others. The One Last Thing? Done by someone else.

My educated guess: Phil Schiller will do a great job on the keynote. And Steve Jobs will not make an appearance at all.