Thursday, May 28, 2009

Adobe CS4 Updates for May 2009

Just got this post from Adobe:

The new CS4 video updates will be available late tonight/Friday morning . These updates contain several new updates and several critical fixes for After Effects.

Some of the new features are:

Major Speed improvements for Media Encoder (new support for RED)
New RED R3D workflow & Raw setting panel
Avid Import & Export (We are currently testing FCP Export)
DVD/VOB support (edit directly off the DVD !)
Faster/smooth AVCHD playback
Faster project loading
New Frame Export
And more......

We also showed several things at NAB 2009 that we have cooking in the Adobe Labs and we are planning to beta test a few of these new features this summer. The plan is to make these available on the http://labs.adobe.com site:

AVCIntra
XDCAM Export
Finalcut Pro Export

You can catch a new video here which shows all of the new CS4 updates and features in action on Adobe TV.

http://tv.adobe.com/#vi+f1510v1005

The 3 updates are:
After Effects 9.02 
Premiere Pro 4.1
Media Encoder 4.1

Wednesday, May 27, 2009

Blackpowder Digital Cinema Systems released...

Our new digital cinema CPU's are up on the site:


We are very proud to have worked with Globalstor Data Corporation on these. In our opinion, they are among the best RED and DI systems in the world.

One already deployed to Korea and another to Walt Disney Company...

Monday, May 25, 2009

Want to optimize your DIT work on a RED shoot?

This just came via email: 

"Things have really ran quicker, smoother, better here than any show I've been on in the last year and a half and I've done well over fifty unique RED shows.  The gear you sent me out here with totally kicks ass and makes the process of data management, dailies creation a lot faster and tranparent allowing me to put more concentration on the creative editorial process and ultimately offering more to a production."

Want to know more? info@silverado.cc

Tuesday, May 19, 2009

Want to raise $2.0M for your next movie?

You want to raise some money for your new film? Do this:

1. Go out and buy MovieMaker's most recent issue (#80)
2. Read pages 28-29

Fantastic article by Jeffrey Goodman--who was determined to raise $2,000,000 for his film. He actually did it and has a feature under his belt to show for it:


You can also follow his weekly blog "Adventures in Self-Releasing" [LINK]

Monday, May 18, 2009

Official Silverado Predictions for WWDC

Apple's Worldwide Developers Conference kicks off Monday, June 9th 2009 at 10 AM.

Here is what I think is likely happening this year at WWDC:
  • Snow Leopard--released? I'd have to say no. But release date announced? Yes--I'd call this at 100%. Apple recently froze the API's for Snow Leopard, so there shouldn't be much more under-the-hood work to do there.
  • iPhone OS 3.0--I'd have to say this is 80% yes. Why not 100% There has been a lot of chatter about background apps--and whether the policies that will govern the behavior of those applications has been decided upon by Apple.
  • New iPhone hardware--I'd say 100% yes on announcement. 50/50 on shipping. If OS 3.0 is delayed, you can guarantee the new phone will be delayed as well.
  • New iTablet or iPad?--Maybe... I'd give this a 25% shot
Here is what I think is NOT happening at WWDC:
  • No new Pro Apps (no Final Cut Studio, Final Cut Server, Aperture, Logic, Color, etc...)
Why? There are a few reasons.

First--WWDC has never been a creative show--its a development show. Correct me if I am wrong, but no Apple Pro App has ever debuted at WWDC. This is totally the wrong crowd for this type of introduction.

Second, the most logical prior opportunity for Final Cut Studio to debut would have been NAB last month. However, that didn't happen. I think that is because the new pro software is based much more heavily on Snow Leopard than people think. And 10.6 hadn't deployed yet, so there is no use in hyping features based on other software that can't be discussed yet.

Finally, why do two major launches at the same time? Snow Leopard is big enough, why complicate the mix with doing two simultaneous introductions? Remember the Mobile Me launch? One fumbled product release was bad enough. However, doing two at the same time--one to a hypercritical professional audience and the other to dozens of millions of customers--is a potential PR blunder if one or the other should stumble.

Last--will Steve Jobs show up to do "one last thing." No clue one way or the other, but I'd like to think so.

Friday, May 15, 2009

Answers to 5/15 Twitter Contest

Our 5/15 Twitter challenge was tough. Here are the questions (and answers):

QUESTION Setup: About the new movie starring Jennifer Love Hewitt.

QUESTION 1 of 5 - Name of Jennifer Love Hewitt's current feature (Cafe)
QUESTION 2 of 5 - Name a co-star (Jamie Kennedy)
QUESTION 3 of 5 - City of shoot (Philadelphia)
QUESTION 4 of 5 - Name a producer (Chris Wyatt, Sean Covel, or J. Andrew Greenblatt)
QUESTION 5 of 5 - Name the famous movie the producers shot prior to this project

For #5 we were looking for "Napoleon Dynamite", but "Twelve" was submitted and that technically counts.

Winner is Tim Schultz! BTW...most of the answers for this could be found here [LINK]

Cafe is being shot on two RED ONE cameras from Silverado. We're also handling data wrangling, assembly editorial, and final color correction.

Thursday, May 7, 2009

How black is black on an LCD? Try the iPhone Black Level Experiment...

If you are using an LCD, how black is black? Try this experiment.

If you have an iPhone, turn it off. Go into a pitch black room (I mean PITCH black--no light leaks--totally sealed).

Then, turn on your iPhone. The Apple logo comes up--you can just cover that with your thumb.

The bright gray glow you see emitting from your iPhone? That is "black" on an LCD. But it turns out its not really that black is it?

In fact, its such a bright gray, a fully "black" iPhone display can illuminate a dark room.

This is the problem with using generic LCD's for color correction. Their black level isn't black enough, so your colors get washed out and muddied.

Try it sometime...

Tuesday, May 5, 2009

StudioBuilder 04.30.2009

Hope you had a good NAB week. We've got a few things cooking for this week--every one of which will save you time and money in production and post.

AJA KI PRO PRE-ORDERS

The AJA Ki Pro is a tapeless video recording device that records high-quality Apple ProRes 422 QuickTime files onto computer-friendly media. Because it features SD/HD-SDI, HDMI, and analog inputs, you can interface with virtually any type of camera you might own or rent.

AJA's new Ki Pro was a hit at NAB. If you haven't seen the Ki Pro in action yet, take a look at this video: http://www.aja.com/products/ki-pro/

This new device is definitely going to streamline the time from production-to-post. I think of some new application for the device on a daily basis.

The Ki Pro is $3995 and AJA is already accepting reseller orders for this unit to ship this summer. Like other vendors, we're accepting pre-orders, too. However, we're making a Silverado order a little more worth your while.

With every Ki Pro pre-order between now and 5/15/09, Silverado will add a 250 Gb Ki Module at no charge--a $265 value.

You can place your AJA Ki Pro pre-orders here:

http://silverado.cc/shop/product.php?productid=1120

GEARNEX GEARED HEADS A HIT AT NAB

You know you have an awesome product when Jarred Land walks up to it and says "This thing is badass..."

We showed the Gearnex Geared Head at NAB to rave reviews at FCPUG and REDUser. The units also got plenty of play at the AJA and Panasonic booths.

While the NAB special of $3995 is now over, we have a post-NAB window where the price is $4995. That is a $1000 savings over the $5995 retail price.

http://silverado.cc/shop/product.php?productid=1118

Use the code GEARNEXRED (in the checkout notes section) through 5/3/09 for a free swivel/tilt arm.

MOVE UP TO 800GB TAPE WITH CACHE-A PRIME-CACHE LTO-4

We showed the new Cache-A LTO-4 product at REDUser 2009 last week in Las Vegas to a lot of very interested data managers.

One of the neatest things about this product is backwards compatibility with current LTO-3A archives. If you have a library of LTO-3A material, then the new Cache-A LTO-4 is the perfect way to move up to 800 GB tape, while retaining compatibility with your existing archives.

Units ship in mid-May. Pre-order your Prime-Cache today and we'll throw in 4.0 Tb in free LTO-4 tapes and a Pelican travel case at no charge.

http://silverado.cc/shop/product.php?productid=1119

SILVERADO TWITTER CONTESTS

We'll be building up our Twitter followers over the next few months with some fun contests. When we get to 500 followers, we're going to give away a free Blackmagic UltraScope.

But! In the meantime, we'll be doing fun giveaways at random. We got a copy of Shake v4.0 that we're itching to give away. So, follow our tweets and you might just get lucky:

Silverado Twitter [Link]

SILVERADO PRODUCTION UPDATE

We think its more important than ever to stay involved in production and post. There are a lot of vendors you can buy from, but how many of them are just order takers?

At Silverado, we support projects as small as music videos all the way up to feature films. We recently completed editorial and color correction on a RED video that involved a Gulfstream jet, two Lamborghinis--all for a budget that would shock the senses.

We're scheduled as the RED rental house for a feature project in Philadelphia along with assembly editorial and color correction, and in June we have a feature starting work right here in Folsom which we are going to support with cameras and editorial.

What does this mean for you? If we sell it at Silverado, its generally because we've tested it in the field and feel confident about the products capabilities. If you ever wander through our webstore and wonder why we don't sell something--its because we aren't the Wal-Mart of professional video.

We don't want to sell everything--just the best products that work. We think that the best place to determine that is in actual use in the field and the edit suite doing real work.

If you ever want to stop by and see the suite and our reel, please let me know at torrey@silverado.cc and we be thrilled to accommodate a private showing.

NEXT TIME:

More updates on NAB releases--too much stuff there to put into one update.

Also--WWDC is around the corner so we should start to hear rumblings about Final Cut Studio 3 updates.

tl

Wednesday, April 15, 2009

Hardware Advisory - Replace your Xserve RAID's Immediately

When they were introduced a few years ago, the Apple Xserve RAID was a breakthrough in RAID price and performance. Most other RAID products of the time were significantly more expensive and nothing else even came close to the level of performance offered to Apple users.

Fast forward to today. Untold thousands of Apple Xserve RAID's have been deployed and are in use across the world today. And many facilities still rely on these machines to safely store their critical data and archives.

Its our opinion these devices should be replaced as soon as possible.

One of the most important aspects of using any RAID device is the ability to replace a failed hard drive and restore a RAID 5 volume to full status. You can lose one hard drive in a RAID 5 and have a degraded volume, but if you lose another you have lost all your data. It is not recoverable.

Our recent checks have determined there are no further Apple Drive Modules being manufactured. Further, there are essentially zero remaining drives available as "stock" within the distribution channel (meaning there are none sitting "on a shelf" which can be overnighted to clients...)

Additionally, anecdotal checks have also determined that stocks of Apple Drive Modules available for warranty replacement via AppleCare are fully depleted. If you have an Xserve RAID covered under an AppleCare agreement, there is no guarantee that you can get a replacement drive if you have a failure.

We've talked to a few clients that are still relying heavily on Xserve RAID's and have stocked up on Apple Drive Modules over the last year in order to extend the life of their direct-attached and Xsan-based systems. However, if you don't have multiple spare drives on hand, there will come a time when your drives will begin to fail and you won't have an option for data recovery.

One of our contacts has indicated they have seen failure rates of one drive per week in some of their oldest Xserve RAID systems. These folks are actively looking to migrate to a new storage platform.

What are the best options for replacing these older systems?

We really like the new Active Storage XRAID™ and XRAID™ ES platform. We've highlighted the XRAID platform before, but the XRAID ES is a new product recently released and it has some very compelling features.

The XRAID™ ES is available in 4TB and 16TB configurations, with the 16TB configuration offering $ .67 cents per GB cost. This new, affordable, high-performance storage solution is ideal for business-critical, science, and education use in Apple-based infrastructures, and complements Active’s existing product line with a really low entry cost with future expandability.

The new Active Storage XRAID™ ES employs the same level of per-port performance, reliability and ease of management (using the native Mac OS X storage management suite found in the original Active Storage XRAID™), yet offers a lower-cost configuration taking advantage of a single high-throughput RAID controller and business-class hard drives with smaller read/write cache.

Performance of the Active Storage XRAID™ ES is also impressive — offering up to 744MB/s in a RAID 5 configuration. The Active Storage XRAID™ ES provides redundant power, triple-redundant cooling and redundant Fibre Channel connections and is managed using the same powerful, yet easy to use management tools of the original Active Storage XRAID™. The ES differs from the original Active Storage XRAID™ by utilizing a single high throughput RAID controller and business-class hard drives using a smaller cache size. These changes result in a very cost-effective and robust RAID solution ideal for business-class applications starting at a ground-breaking $6,999 US MSRP.

The Active Storage XRAID™ ES is also available in 16TB configuration providing unmatched value at $9,999 US MSRP.

You can get Active Storage XRAID™ and XRAID™ ES products at Silverado's store here:

Active Storage XRAID™ and XRAID™ ES at Silverado [LINK]

Thursday, April 9, 2009

Government do-gooders strike again: California to consider ban on large TV's

California politicians are crazy. Just mad stupid.

In the midst of an economic crisis, they are simultaneously raising people's taxes while proposing to take away some of the best tools of a retailers livelihood:

California to consider ban on large TV's [LINK]

What does the consumer get in return? Less choice and poorer quality.

Sales of high-end products such as large sets drive revenue. Revenue pays taxes. Taxes fund projects. However, I don't think that politicians see this equation very clearly.

It should be mandatory that these people spend a modicum of time in some sort of business entity before being elected. Lack of understanding about where revenue comes from is currently destroying California state government.

tl

Everything is so quiet...

Is it just me? Or is the silence before NAB positively deafening?

What do you think?

tl

Friday, April 3, 2009

2009 Update for Apple Pro Apps 4-Seat

I mentioned this first one in my last blog post. Its been out for a while, but for workgroups using Xsan--the 2006 Apple Pro Apps 4-seat Xsan document is still a fantastic primer for building a small Xsan workgroup:

Apple Pro Apps 4-Seat Xsan [PDF]

However, the tech is pretty old, so we thought we'd take a stab at adding some new tech and including a few things that weren't available when the 2006 doc was released:

Pro Apps 4-Seat Update for 2009 [PDF]

Curious to what else you might want to see in a system like this...

Wednesday, March 25, 2009

Original 2006 Apple Pro Apps 4-Seat Xsan Doc

We're updating the 2006 Apple Pro Apps 4-Seat Xsan document. For reference, you can get the original document here:


Its still an amazing document--even if its a little crusty in terms of old technology. In terms of building your own 4-seat Xsan, you can do no better than this free document.

Stay tuned for our next post.  I'll take the components of this doc and fully update them for equipment available now in 2009. There are also a few holes to plug in terms of available support, training, and other items like VPN routers--we'll plug those with the best available gear available today.

Wednesday, March 11, 2009

Monday, March 2, 2009

Free NAB pass...provided by Panasonic

Our friends at Panasonic would like you to attend their booth at NAB--and they'll spring for the pass:

http://www.nabshow.com/2009/attendee/packagesFees.asp
Exhibitor ID: 524
Pass Code:LV2174

tl

Tuesday, February 24, 2009

SSD's in the Real World...or how I plan to save $2000 a year on three minutes a day

Solid-state drives (or SSD for short) are becoming the new rage in computing. You can get a good read on the background of the SSD here:

Wikipedia entry on solid-state drives

Over the last year or so, the capacity of drives has gone way up and the price has come down significantly. They've come down so much that we obtained three of the 80 GB Intel X-25M drives and tossed them into a Mac Pro as an experiment to see how fast they worked.

We were fairly shocked. I've never seen a single internal boot volume working at over 700 MB/s (not megabits...megaBYTES). Ever.

I was so impressed that I set out to conduct another experiment. This would be a real-world experiment: moving my entire MacBook Pro from a regular 2.5" SATA hard drive to an SSD.

Would it be worth the trouble in time and money to make the move? Could someone justify the expense of an SSD now versus waiting till later when the prices fell more?

I had to wait a little while until the 160 Gb SSD's came out from Intel. There was just too much stuff I kept on my laptop to pare down to less than 130 Gb of critical info--so in the meantime I read up on my friend Lloyd Chambers' excellent technical primer on using Intel SSD's in both MacBook Pro and Mac Pro.

I received my 160 Gb Intel SSD earlier this week. I copied off the boot drive to the SSD with Mike Bombich's fantastic tool Carbon Copy Cloner. Then I set about conducting tests with the primary drive before I moved over the the SSD.

Rather than re-invent the wheel with Lloyd's technical analysis, these are my anecdotal thoughts on my own experience with running an Intel SSD in a MacBook Pro.

The test system is my 2.5 Ghz Intel Core 2 Duo-equipped MacBook Pro with 2 Gb of RAM running Mac OS X Leopard 10.5.6.

I was tempted to do the tests from a clean installation, but this is a real world test. I didn't have time to un-license and deauthorize all my apps and then reauthorize fresh builds on the new system. I figured most other folks wouldn't have the time to do that either--so I opted to do a clone of my hard drive.

These were essentially boot-time tests. I didn't want to make any major file changes to docs or anything else on the old drive since I was going to start using the SSD permanently--so I only tested the boot times along with conducting some other interesting tests. Here are the apps I booted:

Apple iCal
Apple Numbers
Apple Pages
Apple iPhoto
Apple iTunes
Adobe Photoshop
Adobe Illustrator
Apple Final Cut Pro
Microsoft Word
Apple Safari
Apple Mail

I also tested system boot time and shutdown. Finally, I ran AJA System Test to determine drive performance.

Here is the chart of the raw performance I got between my old hard drive and the new SSD. Time is in seconds.

To say that this workflow is fast is a complete understatement. Everything is fast--my Mac finally feels like it works as fast as I think.

Response is instantaneous. Boot times on some of these applications is nothing short of ridiculous (Booting iCal and Numbers in 1-2 seconds?)

However, what really surprised me was the performance tests I ran with the help of AJA System Test.

With the hard drive installed, I ran System Test on a standard 1.0 Gb test using SD sized frames. With nothing else running. I got writes of 43.6 MB/s and reads of 52.2 MB/s. Very respectable all around. I then loaded up iTunes and let it start playing a track. I reran the tests with results of 38.9 MB/s and 41.2 MB/s. A drop of around 20% in performance, but still not horrible.

However, I then started Safari and did a 15-tab load--then I ran the same AJA test. On the hard drive the writes plummeted to 12 MB/s and the reads went to 12.8 MB/s. I thought I did the test wrong because an 80% performance hit didn't sound right. I reran the test--with the same results.

With more apps running, I got the performance down to around 4.2 MB/s sec for reads and writes.

Yuck. No more hard drives for me--that kind of performance sucks.

I swapped the HD for the SSD and performed the same tests.

With nothing loaded, we got writes of 62.2 MB/s and reads of 120.8 MB/s. With this test alone, we had already increased writes by 20% and doubled the read performance. The next test took me by surprise and I had to run it three times.

Performance went up when I did the iTunes test! I expected a performance hit when I launched and played iTunes, but the writes went to 68.7 MB/s and the reads went to 122.1 MB/s. I tried it three times--the reads and writes were all higher while iTunes was running versus when there were absolutely no apps running in the background.

I can't explain it--and I doubt it has anything to do with iTunes--but it was very strange to see drive performance actually increase when placed under increased load.

Finally, I ran the 15-tab Safari test and expected performance to fall apart. It didn't.

While iTunes was playing and Safari was loading 15 tabs, SSD writes were at 63.2 MB/s and reads pegged 121 MB/s. If there is an engineer out there who can explain why the SSD works faster when under load, I am all ears...

I figured all those time savings netted me an additional 3-4 minutes daily. At our lowest hourly bill rate, I figure on recouping nearly $2000 per year on the time I reclaimed.

Okay...okay...that is kind of ridiculous, isn't it?

It would be if the time savings was just from booting apps. However, the kind of performance achieved with this new SSD has added a level of productivity that I haven't had before. I can switch back-and-forth between windows and apps with zero lag time. Opening files is nearly instantaneous. Accessing websites is about twice as fast since the disk caching is way faster. Reading my mail and synchronizing my mailbox between the laptop and my SMTP servers is much faster than it was before.

And the dreaded Spinning Beach Ball has totally vanished.

I conservatively estimate I'll be working 10-20% faster than I was before. That alone is worth the price of the drive for me. Is the speed worth it to you? You have to be the judge of that.

Here are my new recommendations for the fastest possible system (either MacBook Pro or Mac Pro)

1. Get as much RAM as your budget will allow
2. Get the fastest processor possible, too.
3. Equip your system with an SSD-based boot drive (make sure its an Intel X-25...) If you can afford to, put in two or three in the Mac Pro.

These three recommendations will get you the fastest available Mac.

One more note--you can't get it from Apple. They don't have the Intel X-25 drives in their systems. If you want yours X-25 equipped, let me know at info@silverado.cc

tl

Wednesday, February 4, 2009

50% off Sony 4k projectors...

Sony Digital Cinema Systems has an abundance of SXRD® ultra-high resolution 4k projection equipment now available at a tremendous discount - 50% off MSRP.

Each model is fully refurbished, and carries the full Sony warranty and service options available with new A-stock models. B-stock accessories are also available to configure full 4K systems at a great value -- now priced at 10% below MSRP.

If you have considered purchasing a Sony 4K projection system, now's the time. Systems can be purchased outright or leased over time. Here are the available models:

Sony SRX-R105 SXRD 4k Projector
5,000 Lumen
MSRP $68,000.00
Sale Price $34,000.00
Lease as low as $789 over 60 mos.

Sony SRX-R110 SXRD 4k Projector
10,000 Lumen
MSRP $98,550.00
Sale Price $49,275.00
Lease as low as $1145 over 60 mos.

Sony SRX-S105 SXRD 4k Projector
5,000 Lumen W/DVI
MSRP $78,000.00
Sale Price $39,000.00
Lease as low as $905 over 60 mos.

Sony SRX-S110 SXRD 4k Projector
10,000 Lumen W/DVI
MSRP $102,000.00
Sale Price $51,000.00
Lease as low as $1160 over 60 mos.

Members of Silverado's StudioBuilder list are also eligible for the following rebates when ordered before February 13th.

Sony SRX-R105: $1,000
Sony SRX-R110: $2,000
Sony SRX-S105: $1,500
Sony SRX-S110: $2,500

We are able to provide a free replacement Xenon lamp ($1675 for 5,000 lumens and $2100 for 10,000 lumens) for the first two projectors ordered.

These systems require accessories like lamps and lenses which are based on your facility. We'll need to determine which items are needed for your installation, but the discounts on those items are huge, too.

Please contact us directly at orders@silverado.cc for ordering information. More details on each machine can be found below:

Sony SXRD projectors at Silverado

We've been told by Sony that all projectors in this class will be gone by March. There may never again be another opportunity to own Sony 4k gear at such reduced cost.

Torrey
----------------------------
Torrey Loomis
President & CEO - Silverado Systems, Inc.
Outfitter to the World's Foremost Apple Professionals
2600 East Bidwell Street, Suite 280
Folsom, CA 95630
(916) 760-0032 • FAX (916) 404-5258
torrey@silverado.cc
http://www.Silverado.cc