Tuesday, August 21, 2007

RED ONE Availability

Got a call from RED last week...

Release dates for reservations #1-50 are tentatively scheduled for August 31st.

Once we take delivery of the units, we have our in-house testing team work these cameras over for two weeks and document everything we find.

Pending the results of testing, these cameras will be available immediately for rental.


Wednesday, August 8, 2007

Sacramento Metro Apple Pro Video User Group meets this week

The Sacramento Metro Apple Pro Video Group will be meeting this Thursday, August 9th, at 6:00 PM in the large lecture hall at Folsom Lake College.

Networking will begin at 6 PM. At 6:30 PM we'll have an update from Silverado on upcoming new technology from RED, AJA, and Apple.

At 7 PM we'll have a few words from Larry Jordan who will be conducting Final Cut Studio training on Friday and Saturday.

Our main event of the evening will be a presentation by independent filmmaker Dent-de-Lion du Midi who is currently filming a fine art documentary named Portrait2
in San Francisco using a Redrock equipped HVX200.

Described as "a work of art about a work of art," Dandi's film details the process of creating a fine art painting from beginning to end by the artist Reiner.

Dandi will address the technical aspects of filming this piece using the Redrock and an assortment of Zeiss 35mm lenses. He will also talk about the personal sacrifices required to film this "labor of love" over the long period of time required to complete the initial production (timed to the production of the fine art piece by Reiner) and the requisite post-production.

Depending on equipment, we may also have a demonstration of the Jadoo fuel cell power system for production cameras.

We'll wrap the evening up at an eatery nearby and Silverado will pick up the tab on dessert.

Parking is free at Folsom Lake College for this event.

If you have any questions about the event, contact Torrey at tloomis@silverado.cc.

Tuesday, August 7, 2007

AJA IO HD available for pre-order

We have an allocation of 20 units in-bound around late August or early September.

Click to pre-order your AJA IO HD

Avid on the skids?

I've been thinking about this for some time, but recent events have made me even more certain that Avid--as a company--does not have long for this world in its current form.

Evidence Item 1 - Avid CFO resigns:

From Reuters "Avid Technology, Inc. announced in its Form 8-K that, Paul J. Milbury, Vice President and Chief Financial Officer of the Company, notified the Company of his intention to resign his position effective March 2, 2007, and Joel Legon, Vice President and Corporate Controller will become Acting Chief Financial Officer of the Company effective March 2, 2007."

Evidence Item 2 - Stock Guidance at NAB 2007.

Avid was so skittish about Apple's plans at NAB 2007 that they had to issue a stock guidance in advance warning about precipitous drops after any Apple announcements in Las Vegas.

Stock prices did drop almost 15% from April 26th to early May.

Evidence Item 3 - Avid CEO resigns

On July 16th CEO David Krall gave his two-weeks notice that he would step down from his position at the end of the month.

The stock--which had risen back to $38.01--traded recently around $30 representing a decline of 21% in just three weeks.

Evidence Item 4 - Avid axes 150 jobs

From the following:


"Avid said yesterday that it would be cutting “approximately 150 positions primarily, but not exclusively, in the company’s Video business unit,” according to a release on its second quarter results."

"We are realigning the business to have a greater emphasis on selling storage, asset management, and, most importantly, services,” said Krall in a conference call yesterday to discuss the company's Q2 earnings. “Q2 was a record quarter in services, showing 38 percent growth over Q2 last year. In Europe, we more than doubled our service revenue year on year ... [but] product declines more than offset the increase in services in the U.S."


Product declines? Greater emphasis on storage and services? This sounds like the gutting of Avid's video focus and a transition to a commodity model that can leverage their storage expertise and back it up with costly services.

Put me on record--I don't think Avid has more than 3-4 years as an independent entity before they get bought up by someone else.

I don't think Apple would purchase them since they've been able to leverage other technology into Final Cut Studio over the last few years (Silicon Color, Nothing Real, Proximity, etc...) without needing any of Avid's intellectual property.

I could see Microsoft purchasing them, which would probably make Apple pretty happy since MS probably wouldn't be able to leverage the property very effectively. This could drive even more people to the Final Cut platform if users felt Microsoft/Avid wasn't going to be supported very well.

Just my opinion, but I think the writing is on the wall.


Larry Jordan trains in Sacramento this weekend...

Power up your Final Cut Studio editing skills!

Internationally-renowned expert Larry Jordan is coming to a city near you with a two-day, high-voltage seminar series guaranteed to improve your editing efficiency.

The Power Up Seminars will plug you into the unlimited possibilities of Final Cut Studio with the practical knowledge you need to turn your vision into an edited masterpiece.

Three sessions are being held Friday, August 10th and Saturday, August 11th in the Sacramento Metro region.

Seminar 1 - Setting Up and Troubleshooting Your Hardware
Friday August 10th
When: 1:00 PM to 5:00 PM

Seminar 2 - Optimizing Your Editing with Final Cut Studio
Friday August 10th
When: 6:00 PM - 10:00 PM

Seminar 3 - Mastering Final Cut Studio
Saturday August 11th
When: 9:00 AM - 5:15 PM

All sessions are being held at Folsom Lake College in the Large Lecture Hall. This state-of-the-art facility offers viewing on two screens and seats up to 150 people. There won't be a Final Cut Studio training conducted in a better facility this year!

All attendees will receive a bonus FULL event pass to the Sacramento Film & Music Festival and a free Final Cut KB Cover for your MacBook Pro or full-size Apple Keyboard!

Here are the costs for the training:

Both Hardware & Optimize Seminars for only $219
Both Hardware & Mastering Seminars for only $349
Both Optimize & Mastering Seminars for only $349
All Three Seminars for only $449

Save 10% by using the Sacramento Metro Apple Pro Video Users Group code SMFCPUG.

Register now!

Back from Vacation...

Been off in Maui for some time (our 10th anniversary) and just got back.

Lots of amazing products are getting released soon (AJA IO HD and Final Cut Server) and we have some awesome events coming up VERY SHORTLY...more on that coming soon.